BrandImage 360 Paper Water Bottles

Here's one for the sustainable archives: Paper Water Bottles. Designer BrandImage has pioneered what appears to be a promising solution to our plastic water bottle addiction. We haven't used it, but any idea this good deserves a nod. I'd love to see a major brand step up to the plate and introduce these into production. Dasani? Aquafina? Bueller?

Here's the concept in the designer's own words:

CHALLENGE
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled--
meaning 86% become garbage or litter. We looked at this as a radical problem requiring an
equally radical solution. Could we design a container that would leverage sustainability, be
easy to transport, and enhance the consumer's drinking experience?

SOLUTION
The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable
paper container made from 100% renewable resources. Versatile in its range of consumer
applications and made from food-safe and fully recyclable materials, it decreases energy
consumed throughout the product life cycle without sacrificing functionality. It is paper
packaging that stands up to all liquid categories.